Our Journey with Bank Indonesia Jakarta Representative Office
Participating in a structured and high-quality business development program is often a defining milestone for growing enterprises. For PT Global Essential Oil, our involvement in the Jawara MSME Development Program organized by the Central Bank of Indonesia Jakarta Representative Office marked an important step in strengthening our business fundamentals, sharpening our strategic mindset, and reinforcing our long-term vision as an exporter of pure essential oils.
The Jawara BI Program is widely recognized as one of Bank Indonesia’s flagship initiatives aimed at empowering micro small medium enterprises (MSMEs) in Indonesia. Through intensive mentoring, structured training modules, and performance-based evaluation, the program is designed to build resilient, competitive, and export-ready enterprises. Representing PT Global Essential Oil in this program was both an honor and a responsibility—one that ultimately resulted in our achievement as the Second Best Participant among all selected MSMEs.
The Role of Bank Indonesia in MSME Development
As the central bank of Indonesia, Bank Indonesia plays a strategic role beyond monetary stability. One of its key mandates includes strengthening the real sector through MSME empowerment, recognizing that MSMEs form the backbone of the Indonesian economy. According to national data, MSMEs contribute significantly to employment creation, domestic value chains, and export potential.
The Jawara BI Program reflects Bank Indonesia’s commitment to ensuring that MSMEs do not merely survive, but grow sustainably with strong governance, financial discipline, and competitive branding. By organizing the program at the regional level—specifically through the Jakarta Representative Office—Bank Indonesia ensures that local enterprises receive hands-on guidance tailored to real business challenges.
About the Jawara BI Program
The Jawara BI Program is not a short seminar or a one-off workshop. It is a comprehensive MSME incubation and coaching program that focuses on fundamental business capabilities, particularly:
- Financial Management and Literacy
- Branding, Positioning, and Market Communication
- Entrepreneurial Mentality and Leadership
Participants are selected through a rigorous screening process and are required to actively engage in training sessions, assignments, evaluations, and presentations. Performance is assessed holistically, combining technical understanding, implementation quality, and mindset transformation.
For PT Global Essential Oil, this structure provided a valuable opportunity to benchmark our internal systems, identify gaps, and refine our strategic direction as a company operating in the global essential oils market.
Strengthening Financial Fundamentals
One of the core pillars of the Jawara Program is financial management. Many MSMEs face challenges not because their products lack quality, but because financial systems are underdeveloped or inconsistent. Through the program, participants were guided to strengthen:
- Financial reporting and bookkeeping discipline
- Cash flow management
- Cost structure analysis
- Business feasibility and scalability planning
For PT Global Essential Oil, this training reinforced the importance of aligning financial strategy with long-term export objectives. As a company focused on pure essential oils, where quality control, sourcing, and compliance play a critical role, having a solid financial foundation is essential to ensure sustainability and trust—especially in international markets.
The program encouraged participants to move beyond operational thinking and adopt a strategic financial perspective, ensuring that every business decision is supported by data and measurable impact.
Building a Strong and Authentic Brand
Branding was another key focus area within the Jawara BI Program. In today’s competitive landscape, especially in global trade, branding is no longer limited to logos or packaging—it represents credibility, consistency, and value perception.
Through expert-led sessions and practical exercises, participants learned how to:
- Define a clear brand identity and value proposition
- Communicate product uniqueness effectively
- Align branding with target markets and customer expectations
- Build trust through transparency and storytelling
For PT Global Essential Oil, branding discussions were closely connected to our mission of delivering high-quality pure essential oils sourced responsibly and processed with strict quality standards. The program helped us articulate our positioning more clearly—not only as a supplier, but as a value-driven partner in the essential oils supply chain.
This branding clarity is particularly important when engaging with international buyers who prioritize traceability, consistency, and long-term collaboration.
Developing Entrepreneurial Mentality and Leadership
Beyond technical skills, the Jawara Program placed strong emphasis on mental resilience, leadership, and entrepreneurial mindset. This aspect proved to be one of the most transformative elements of the program.
Participants were challenged to reflect on:
- Decision-making under pressure
- Leadership responsibility in growing organizations
- Adaptability in changing market conditions
- Long-term vision versus short-term gains
For many MSMEs, growth brings new complexities. Through mentorship and peer discussions, the program encouraged business owners to shift from a purely operational role toward a leadership mindset—one that focuses on strategy, team development, and sustainable growth.
This mental shift is especially crucial for export-oriented companies, where consistency, professionalism, and credibility determine long-term success.
Achieving Second Best Participant Recognition
One of the most meaningful outcomes of our participation was being recognized as the Second Best Participant in the Jawara BI Program. This achievement reflects not only performance during evaluations, but also consistency in participation, quality of assignments, and the ability to internalize and apply the program’s core principles.
For PT Global Essential Oil, this recognition serves as external validation of our commitment to continuous improvement and professional business practices. It also strengthens our credibility as an MSME that is ready to compete at higher levels, including international markets.
Impact on PT Global Essential Oil’s Future Direction
The insights gained from the Jawara Program have had a tangible impact on how we approach business development. Financial discipline, structured branding, and leadership mindset are now integrated into our daily operations and long-term planning.
As a company engaged in the production and export of pure essential oils, we recognize that global competitiveness requires more than product quality alone. It requires governance, consistency, and strategic clarity—elements that were strongly emphasized throughout the program.
Our participation in the Jawara BI Program has reinforced our belief that MSME development is a continuous journey, and that collaboration with institutions such as Bank Indonesia plays a crucial role in accelerating growth.
Closing Remarks
The Jawara BI Program organized by the Bank Indonesia Jakarta Representative Office stands as a strong example of how institutional support can create real, measurable impact for micro small medium enterprises. For PT Global Essential Oil, this experience has been both enriching and transformative.
We extend our appreciation to Bank Indonesia for its commitment to MSME development and for providing a platform that not only educates, but also challenges entrepreneurs to grow beyond their comfort zones. Moving forward, we are committed to applying the knowledge, discipline, and mindset gained from the program to strengthen our role in the essential oils industry—locally and globally.
